Here's an example of spammer attempts at "lulling" an end user into a false sense of security, using a harvested email address list from friends or associates. This happens all to often.
Key Points:
The Display Name (Jordi Boyle) is known to the recipient, increasing likelihood of opening.
Email address for Jordi is wrong
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.zip file attachment ( or other archive, or .pdf or document such as .doc .docx .xls .xlsx )
Should have Spidey-sense tingling.